Leonidas Five Stars Award 2022

Leonidas Chocolate Five star Award

Extraordinary. This is how the 2022 Five Star Regions Award classifies the Belgian chocolate brand Leonidas. This distinction, which measures the degree of satisfaction the Portuguese give to products from different sectors, recognizes the quality, innovation, and notoriety of the Leonidas brand chocolate.


The Five stars Award 2022 evaluates, through different criteria, which can influence consumers’ purchase decisions, to evaluate the most relevant brands for consumers in each region and each category. Through complete and rigorous methods, the specialized companies - Ipsos Apeme and Multidados - carry out an evaluation that ranges from focus groups and an evaluation committee (a group composed of specialists in different areas of the market) to experimentation tests (Research on customers satisfaction were made in this category) and market research in the consumer category.

Taking into account the results of the tests and the market study, Leonidas obtained 78.8% of global satisfaction, which gives it the distinction of Five Star Regions 2022 in the category “Chocolate shops”, being recognized by consumers as an extraordinary brand.


With a total of 1066 consumers involved, criteria such as quality/price ratio, satisfaction with experimentation, trust, innovation, purchase intention, and awareness of the brand, were evaluated.

According to the Five Star Regions Awards 2022, in the different criteria analyzed, Leonidas scored the highest in the “Chocolate shop” category, with 7.88 points from a list of 8 brands with names such as Arcadia, Godiva or Landeau Chocolate.

So that you can assess the importance of the award given and have a more detailed view of the tests carried out and the various ratings obtained, we share a  document that summarizes the entire process.

We are at your disposal to provide any additional information that you consider relevant.


More information on https://r.cinco-estrelas.pt/vencedor/leonidas/